discover our history and tradition


The Rodania brand was created in 1930 in the small village of Lengnau in Switzerland, home to many other famous Swiss brands, by Mr. Hans Baumgartner of the Baumgartner family.


Rodania opens distribution centers in Caracas, Montreal, New York, Brussels and London.


In the heart of Europe, Brussels becomes the international sales and distribution headquarters.


Start of a still ongoing partnership with the cycling sport. Rodania pilot cars clear the roads for major cycling events.


Rodania goes to Antarctica. The chief commander of the sixth Belgian expedition to Antarctica wears a Rodania watch during the whole expedition to King Baudouin’s base.


Rodania Belgium moves to more spacious offices in Wemmel, near Brussels.

Eddy Merckx

Launch of the first Eddy Merckx collection. This five-time winner of the Tour de France, triple world champion and triple world Sportsman of the Year is a worthy ambassador to the Rodania brand.

Thierry Boutsen

Formula-1 pilot and triple Grand Prix winner Thierry Boutsen becomes an excellent ambassador to the brand.


A French subsidiary is opened enabling a more efficient support to the French market.


Rodania became the official Timekeeper of the Paris-Dakar Rally. Rodania Belgium celebrates its 50 years as international distribution and sales headquarter.

Swiss Chic

Rodania creates Swiss Chic, exciting watches focused on the watch-making heritage of the brand.

80 years

Rodania celebrates its 80 years of watch-making and re-introduces automatic models in its collection.


Rodania keeps on investing in mechanical timepieces and introduces automatic movements in its Mystery ceramic collection.


Launch of the new campaign (RE)TAKE TIME

the Belgian Red Devils

We are chosen to become the official timekeeper of the Belgian Red Devils

Rodania 1930

The year we fueled Rodania with the launch of Manfred Cracco & Rodania 1930
About the brand Rodania

‘Time. So intangible, yet so much a part of our everyday world. A leading actor without a persona. A constant role in our daily conversations. Ever aware that time is passing by, we try to capture it by giving it a face. The face of a Rodania watch…’

A Swiss brand with proven reputation, Rodania has been producing the finest watches since its foundation in 1930. Since then, Rodania has always been positioned as a brand that respects the essence of watch-making. Nevertheless through the years, the brand proved to be contemporary and creative without following every volatile fashion trend. It has always been a prime issue for the company to strive for the best price for quality. Moreover the company has always been inventive when it comes to the product, uncompromising when it comes to quality.

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