discover our history and tradition

Lengnau

The Rodania brand was created in 1930 in the small village of Lengnau in Switzerland, home to many other famous Swiss brands, by Mr. Hans Baumgartner of the Baumgartner family.

Distribution

Rodania opens distribution centers in Caracas, Montreal, New York, Brussels and London.

Brussels

In the heart of Europe, Brussels becomes the international sales and distribution headquarters.

Cycling

Start of a still ongoing partnership with the cycling sport. Rodania pilot cars clear the roads for major cycling events.

Antarctica

Rodania goes to Antarctica. The chief commander of the sixth Belgian expedition to Antarctica wears a Rodania watch during the whole expedition to King Baudouin’s base.

Wemmel

Rodania Belgium moves to more spacious offices in Wemmel, near Brussels.

Eddy Merckx

Launch of the first Eddy Merckx collection. This five-time winner of the Tour de France, triple world champion and triple world Sportsman of the Year is a worthy ambassador to the Rodania brand.

Thierry Boutsen

Formula-1 pilot and triple Grand Prix winner Thierry Boutsen becomes an excellent ambassador to the brand.

France

A French subsidiary is opened enabling a more efficient support to the French market.

Paris-Dakar

Rodania became the official Timekeeper of the Paris-Dakar Rally. Rodania Belgium celebrates its 50 years as international distribution and sales headquarter.

Swiss Chic

Rodania creates Swiss Chic, exciting watches focused on the watch-making heritage of the brand.

80 years

Rodania celebrates its 80 years of watch-making and re-introduces automatic models in its collection.

Automatics

Rodania keeps on investing in mechanical timepieces and introduces automatic movements in its Mystery ceramic collection.

(RE)TAKE TIME

Launch of the new campaign (RE)TAKE TIME
About the brand Rodania

‘Time. So intangible, yet so much a part of our everyday world. A leading actor without a persona. A constant role in our daily conversations. Ever aware that time is passing by, we try to capture it by giving it a face. The face of a Rodania watch…’

A Swiss brand with proven reputation, Rodania has been producing the finest watches since its foundation in 1930. Since then, Rodania has always been positioned as a brand that respects the essence of watch-making. Nevertheless through the years, the brand proved to be contemporary and creative without following every volatile fashion trend. It has always been a prime issue for the company to strive for the best price for quality. Moreover the company has always been inventive when it comes to the product, uncompromising when it comes to quality.

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Swiss made

swiss chic

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Swiss made

Ceramics

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Swiss made

Automatics

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